If you hear that a movies being presented in IMAX format, would you assume that it was going to be on a really huge screen?
Well, guess what: turns out IMAX is just a brand name and not necessarily a description so fans are being suckered into shelling out extra cash to see movies on screens that are called IMAX but are only slightly larger than a regular screen. (Conical hat tip to AICN.)
Heres a size comparison of standard IMAX screens versus the new tinyfied verisons:
Spread the word cause IMAX really deserves to take a financial hit over this.