“One of the lessons we learned from Part 1 is that we need to use, in addition to the online media where we had that success, we also need to do more traditional media marketing.”
— Harmon Kaslow, producer on Atlas Shrugged Part II.
No kidding. A movie for which I never saw a single tv ad, and which had one of the most boring posters ever created, did badly at the box office? Who coulda seen that coming?
Perhaps those producers know less than they think they know about capitalism, which exactly corresponds to their self-evaluation of their knowledge of film making. Also, it seems that in the face of the evidence from the attempt at word of mouth marketing for the first episode, a lot of Randians are not talking much to the ordinary hoi-polloi readers of the novel, or, Rand forbid, to the ordinary public…?