One of the lessons we learned from Part 1 is that we need to use, in addition to the online media where we had that success, we also need to do more traditional media marketing.
Harmon Kaslow, producer on Atlas Shrugged Part II.
No kidding. A movie for which I never saw a single tv ad, and which had one of the most boring posters ever created, did badly at the box office? Who coulda seen that coming?