For some reason Im on the mailing list of an outfit called Conservative Action Alerts. (They seem more libertarian than the conservative mainstream, so thats probably the connection.) Their latest missive complains that the word individualism has been poisoned by deceptive propaganda that disparaged it as rugged.
Well, not exactly. Rugged individualism was introduced as a positive term, either coined or popularised by Herbert Hoover (who liked to pose, at least sometimes, as a free-market type even though his actual policies were straight-up big-government dirigism). Admittedly its often used pejoratively now, but thats mainly due to the (ludicrous) perception that Hoovers ineffective response to the Great Depression was somehow driven by individualism.