Everyone’s pointing out that this ad – created to be pitched to, but never approved by, the World Wildlife Fund – is tasteless and offensive. (Click the pic below to enlarge it, or click here to seriously supersize it.)
Well, duh. But what I’ve yet to see anyone point out is how counterproductive the ad’s caption is:
THE TSUNAMI KILLED 100 TIMES MORE PEOPLE THAN 9/11.
The planet is brutally powerful. Respect it. Preserve it. www.wwf.org
(a.k.a. “Kneel before Zod!”) When you hear that “the planet” has killed 100 times more people than 9/11, is your natural response to respect and preserve it, let alone to donate money to its support? I’d think the natural response would be “I guess the planet is our enemy! We’d better declare war upon it!”
