Commenting on “bane-herrings” as an Icelandic kenning for “swords,” Ben Waggoner quietly drops into his translation of The Sagas of Ragnar Lodbrok, among the otherwise serious scholarly endnotes, this one (p. 114, n. 4):
For more on the early medieval use of herrings as chopping tools, see Monty Python and the Holy Grail, scene 19.
“One of the lessons we learned from Part 1 is that we need to use, in addition to the online media where we had that success, we also need to do more traditional media marketing.”
— Harmon Kaslow, producer on Atlas Shrugged Part II.
No kidding. A movie for which I never saw a single tv ad, and which had one of the most boring posters ever created, did badly at the box office? Who coulda seen that coming?