“One of the lessons we learned from Part 1 is that we need to use, in addition to the online media where we had that success, we also need to do more traditional media marketing.”
— Harmon Kaslow, producer on Atlas Shrugged Part II.
No kidding. A movie for which I never saw a single tv ad, and which had one of the most boring posters ever created, did badly at the box office? Who coulda seen that coming?